Selected Work
CDW
CDWBusinessSolutions.comBackground:
CDW, known for selling technology products, wanted to explore higher-level business opportunities like networking, consulting and security. The goal? Establish the company as thought leaders in the industry. The plan? To reach out to the gatekeepers for new technology: IT Managers.
Challenge:
Creative a compelling story with memorable characters based on business continuity, virtualization and security - in partnership with an animation studio based in Tel Aviv.
Activities:
Character development, animation guidance, creative lead, interaction design, client presentation
American Medical Association
AMA-assn.orgBackground:
AMA was losing membership at an alarming rate. While the association attracted medical students and nearly retired doctors, young, practicing physicians were joining specialty associations rather than the AMA.
Challenge:
Convey the gravitas, prestige and value of an AMA membership to young physicians while establishing the AMA as accessible and relevant.
Activities:
Collaboration with other art director, visual design exploration, interaction design, client presentation, focus group, photography selection
Deli Creations
One Minute Mogul game on FacebookBackground:
Deli Creations, a microwaveable sandwich, made room in its budget for Facebook. The brand wanted to drive trial via coupon distribution, on a limited budget.
Challenge:
Connect busy workers with a multiplayer game during their limited lunch hours where they already are: playing games on Facebook at their desks.
Activities:
Collaboration with vendor to tailor functionality and UX, visual design exploration, interaction design, teaming with writers, concept exploration
See more here
eCRUSH Network
eSPIN "Do Something" AnimationsBackground:
eSPIN.com, an existing social networking site for teens, needed "safe" (not user generated) content and features that still allowed teens to express themselves and communicate with friends.
Challenge:
Create a feature similar to Facebook's "poke," with icons and actions that teens can send back and forth to each other: eSPIN's Do Something.
Activities:
Created art elements for vendor for functionality, visual design exploration, interaction design
See more here
Client List
| Allstate | Sears | Cisco | Nabisco |
| Kraft | CDW | Athenos | Accenture |
| American Medical Association | South Beach Living | BP | Deli Creations |
| Suave | American Express | Hearst Magazines | Universal Music |
Work History
Y&R
INTERACTIVE ART DIRECTORChicago IL | 8/09 to PRESENT
- created online campaign for Sears Home Electronics
- presented and created landing page for Kenmore
- collaborated with team to create two page takeovers for Sears holiday campaign
- designed ads for Kenmore brand relaunch
Sears Holdings Corporation
SENIOR CREATIVEChicago IL | 5/09 to 8/09
- worked closely with UX team to develop effective user interface models for e-commerce site
- defined style guide for Sears PartsDirect and Sears Commercial Parts
OgilvyOne
Interactive Art DirectorChicago IL | 10/07 to 1/09
- created widgets, games, websites and digital ads for international clients like Suave, BP, AMA, Kraft, CDW, and the American Medical Association
- concepted and collaborated with CDs, selected illustrator, steered creative, and directed development of Allstate Different Drivers and Bad Fit campaigns
- teamed with Flex developer to create analytics dashboard for American Express
- led client presentations
Freelance
Art Director / Graphic DesignerChicago IL | 10/03 to PRESENT
- developed user interface, style guide and visual identity for content management system with Axelrood and Armedia
- created promotional direct mail for Dell and CBS
- drafted logo designs for Geico sports event
- generated logo and promotional for photographer
- designed brochure for national cheerleading company, All Star Challenge
- produced wedding invitations and announcements
Hearst Magazines / Hearst Digital Media
Interactive Art Director / graphic DesignerChicago IL 3/07 to 9/07
- developed consistent email templates for social networking site
- revamped eCRUSH.com page layouts
- created branded eSPIN pages for advertisers like Coke, CoverGirl and Ban
- designed banner ads for seventeen and CosmoGirl
Mbira Technologies, LLC.
Graphic DesignerChicago IL 7/05 to 1/07
- redesigned SameDayMusic.com
- coordinated IT, Customer Service and Management to develop and perform website usability testing
- created catalog layouts and covers for national distribution
- developed visual identity and future capabilities for musician's lifestyle forum, Gearwire
- coded promos, banner ads and sites using CSS and HTML
Windy City Rollers
AssiStant Creative Director (pro bono)Chicago IL | 8/04 to 12/06
- led logo design for competitive roller derby league
- guided consistent visual identity for all promotional materials and apparel
- developed posters, ads and DVD packaging
Praxis Studios
Graphic DesignerRaleigh NC 3/00 to 9/03
- created logos for national cheerleading events
- created cd packaging for musicians
- produced print ads for regional music store chain
Education
12/99
University of North Carolina | Chapel Hill, NC:
Bachelor of Art in Graphic Design and Journalism
Minor in Fine Art
8/98
Lorenzo De Medici Institute of Art | Florence, Italy
Skills
Fluent: Photoshop, Illustrator, Dreamweaver, InDesign, HTML
Proficient: Flash, CSS
Extras
Original member of Windy City Rollers
Jumped off southernmost point of USA :Ka Lae, HI
