Selected Work

CDW

CDWBusinessSolutions.com

Background:
CDW, known for selling technology products, wanted to explore higher-level business opportunities like networking, consulting and security. The goal? Establish the company as thought leaders in the industry. The plan? To reach out to the gatekeepers for new technology: IT Managers.

Challenge:
Creative a compelling story with memorable characters based on business continuity, virtualization and security - in partnership with an animation studio based in Tel Aviv.

Activities:
Character development, animation guidance, creative lead, interaction design, client presentation

American Medical Association

AMA-assn.org

Background:
AMA was losing membership at an alarming rate. While the association attracted medical students and nearly retired doctors, young, practicing physicians were joining specialty associations rather than the AMA.

Challenge:
Convey the gravitas, prestige and value of an AMA membership to young physicians while establishing the AMA as accessible and relevant.

Activities:
Collaboration with other art director, visual design exploration, interaction design, client presentation, focus group, photography selection

Deli Creations

One Minute Mogul game on Facebook

Background:
Deli Creations, a microwaveable sandwich, made room in its budget for Facebook. The brand wanted to drive trial via coupon distribution, on a limited budget.

Challenge:
Connect busy workers with a multiplayer game during their limited lunch hours where they already are: playing games on Facebook at their desks.

Activities:
Collaboration with vendor to tailor functionality and UX, visual design exploration, interaction design, teaming with writers, concept exploration

See more here

eCRUSH Network

eSPIN "Do Something" Animations

Background:
eSPIN.com, an existing social networking site for teens, needed "safe" (not user generated) content and features that still allowed teens to express themselves and communicate with friends.

Challenge:
Create a feature similar to Facebook's "poke," with icons and actions that teens can send back and forth to each other: eSPIN's Do Something.

Activities:
Created art elements for vendor for functionality, visual design exploration, interaction design

See more here

Client List

Allstate	Sears	Cisco	Nabisco
Kraft	CDW	Athenos	Accenture
American Medical Association	South Beach Living	BP	Deli Creations
Suave	American Express	Hearst Magazines	Universal Music

Work History

Y&R

INTERACTIVE ART DIRECTOR
Chicago IL | 8/09 to PRESENT

created online campaign for Sears Home Electronics
presented and created landing page for Kenmore
collaborated with team to create two page takeovers for Sears holiday campaign
designed ads for Kenmore brand relaunch

Sears Holdings Corporation

SENIOR CREATIVE
Chicago IL | 5/09 to 8/09

worked closely with UX team to develop effective user interface models for e-commerce site
defined style guide for Sears PartsDirect and Sears Commercial Parts

OgilvyOne

Interactive Art Director
Chicago IL | 10/07 to 1/09

created widgets, games, websites and digital ads for international clients like Suave, BP, AMA, Kraft, CDW, and the American Medical Association
concepted and collaborated with CDs, selected illustrator, steered creative, and directed development of Allstate Different Drivers and Bad Fit campaigns
teamed with Flex developer to create analytics dashboard for American Express
led client presentations

Freelance

Art Director / Graphic Designer
Chicago IL | 10/03 to PRESENT

developed user interface, style guide and visual identity for content management system with Axelrood and Armedia
created promotional direct mail for Dell and CBS
drafted logo designs for Geico sports event
generated logo and promotional for photographer
designed brochure for national cheerleading company, All Star Challenge
produced wedding invitations and announcements

Hearst Magazines / Hearst Digital Media

Interactive Art Director / graphic Designer
Chicago IL 3/07 to 9/07

developed consistent email templates for social networking site
revamped eCRUSH.com page layouts
created branded eSPIN pages for advertisers like Coke, CoverGirl and Ban
designed banner ads for seventeen and CosmoGirl

Mbira Technologies, LLC.

Graphic Designer
Chicago IL 7/05 to 1/07

redesigned SameDayMusic.com
coordinated IT, Customer Service and Management to develop and perform website usability testing
created catalog layouts and covers for national distribution
developed visual identity and future capabilities for musician's lifestyle forum, Gearwire
coded promos, banner ads and sites using CSS and HTML

Windy City Rollers

AssiStant Creative Director (pro bono)
Chicago IL | 8/04 to 12/06

led logo design for competitive roller derby league
guided consistent visual identity for all promotional materials and apparel
developed posters, ads and DVD packaging

Praxis Studios

Graphic Designer
Raleigh NC 3/00 to 9/03

created logos for national cheerleading events
created cd packaging for musicians
produced print ads for regional music store chain

Education
12/99
University of North Carolina | Chapel Hill, NC:
Bachelor of Art in Graphic Design and Journalism
Minor in Fine Art

8/98
Lorenzo De Medici Institute of Art | Florence, Italy

Skills
Fluent: Photoshop, Illustrator, Dreamweaver, InDesign, HTML
Proficient: Flash, CSS

Extras
Original member of Windy City Rollers
Jumped off southernmost point of USA :Ka Lae, HI

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