Site redesign of Keller.edu With a focus on making inquiry easy from any location on the site, information on degrees and programs was streamlined for a better consumer experience. Working closely with UX, Keller's IA was reconcepted which surfaced relevant content and improved search overall. The result was a 35% increase in conversion and increased overall page visits by more than 20%.
• Creative direction
• Layout and design
• Integral part of UX development