PINNACLE VODKA - BEST SERVED WITH
With a focus on social, this campaign was bolstered with a sweepstakes promotion and supported by direct mail and online ads. A strategic content calendar was developed to give a mix of timely and seasonal themes interspersed with evergreen messages. With Pinnacle cocktails as a part of these inviting settings, any event, no matter how small, is a reason to celebrate with friends or just yourself.
Proposed national sweepstakes.
Postcard sent to several targeted markets across the country.