Online Privacy Protection
(YEAR)
2022
(SERVICES)
UX Design
Discover saw an opportunity to help customers safeguard their personal data online. Personal data is collected and sold by data broker platforms, often without users’ consent. Removing personal information from these platforms is time-consuming and opaque. This created a clear design challenge: how can Discover empower users to manage their privacy with clarity, confidence, and minimal friction?
I shaped the user experience of the first-in-class Online Privacy Protection (OPP) tool from the ground up, directing both the design team and creative output to deliver a scalable product. I owned key decisions on information architecture, interaction patterns, and design system integration, bridging business requirements and user needs into a seamless end-to-end experience.
With no direct competitive precedent to reference, I grounded the team in a clear user truth: people want an easy, trustworthy way to protect their personal data. Security was a foundational design principle. Every decision had to reflect the sensitivity of the information at the center of the experience.
I guided iterative sketching and flow definition as business requirements, platform constraints and the product name evolved in parallel. I led ideation across multiple dashboard directions and drove alignment on a final concept that prioritized the status state.
From there, I refined messaging to be clear, human, and action-oriented. It was crucial to not overwhelm the user with detail and focus on the end goal. The result was an experience that felt both intuitive and secure.
OPP launched to immediate, measurable impact — surpassing 1 million enrollments and removing 9 million personal records in its first month alone. User testing validated the approach, with participants consistently praising the experience for its clarity and the sense of security it conveyed.
Beyond the numbers, the tool delivered something more significant: it gave Discover customers real control over their personal data for the first time — a meaningful step forward in consumer privacy protection.
