Online launch of Pfizer's first RSV (respiratory syncytial virus) vaccine
With FDA approval coming just in time for RSV season, Abrysvo needed an online resource for its audience to access information and locate nearby vaccination sites. This put the timeline on a very accelerated schedule so communication amongst brand, development, legal and design was paramount.
The Pfizer Design System was developed to create consistency across their extensive brand portfolio and to accelerate website development timelines. These components and styles served as the foundation for the site's design structure. Brand colors, images, and messaging were then applied to the Pfizer framework to give Abyrsvo a vibrant and recognizable presence.
Both adults over the age of 65 and pregnant women can protect themselves with Abrysvo. However, each audience has specific circumstances and motivations. This presented a unique challenge to successfully address both groups.
While reflecting the brand color palette, the Maternal page uses brighter, more saturated colors and the Older Adults page employs more white space for easier reading.
Using the standard navigation from the Pfizer Design System, both audiences have equal prominence. A globally available link to the vaccine finder ensures anyone is one click away from finding a location near them.
The vaccine finder was the key destination for both audiences. Users can filter locations by pharmacy or physician to find the right location for them.