JackDaniels.com
New business pitch
Jack Daniels was looking to rejuvenate its online presence to captivate a contemporary audience while honoring the brand's rich heritage. The initiative prioritized enhancing the mobile experience, tailoring content for diverse global markets, and ensuring the timely and precise delivery of relevant content.
Explore the prototype to see how the site comes to life. Swipe through the product carousel and view all products. See more on Tennessee Apple including recipes.
Robust product pages
Our research revealed that product detail pages frequently serve as the primary entry points to our site. So we ensured that these pages function as highly effective landing pages. By incorporating recipes, nutritional information, recommendations, and purchasing options, Jack drinkers can find everything they need in one convenient location. Additionally, optimized SEO elements on these pages enhance search engine rankings and increase user retention.
Global reach for an international audience
With Brazil and Germany as Jack’s second and third largest markets, we had to ensure our messages translated seamlessly.
Experiences & events
With flexible components, local markets can promote their own events so Jack drinkers everywhere can be in the know and add us to their agenda. Distillery tours in Lynchburg reinforce the authenticity of the brand and account for $3M in revenue a year. Over 30% of tour visitors intend to share the tour with friends.
