Its SMthing
Winner: GOLD Healthcare Marketing Impact Award 2022
Because it is so rare, awareness of Systemic Mastocytosis (SM) is low even for doctors. Patients are often frustrated at the lack of a diagnosis while they suffer a number of symptoms.
Insight:
Analytics unlocked a pattern of online behavior that people with SM searched for a combination of symptoms. Using that insight, a new campaign for social and targeted display drove to the website.
Solution:
A comprehensive platform for patient support and education, the website provides complex medical information with interactive elements and engaging content. The site empowers patients with valuable insights and resources to better manage their health journeys.
Getting customized answers:
An intuitive quiz helps patients see patterns in their symptoms and guides them in how to best talk to their healthcare providers.
Beyond the website:
A robust CRM program keeps patients and caregivers updated on relevant medical news and guides them toward the next step in their journey whether that is talking to their doctor, tracking symptoms or taking the quiz.
